Skip to content


Due to the current COVID 19 outbreak some of these events may have been cancelled or rescheduled.

Loading Events

« All Events

  • This event has passed.

5th International Conference Automotive HMI USA 2018

21 August, 2018 - 23 August, 2018

The way drivers interact with their vehicles is rapidly evolving, mainly driven by the strong trend towards self-driving cars, and connected cars.

The ultimate challenge for HMI experts is the creation of an interface that is engaging, functional, intuitive to understand and use, and not distracting. This has become even more important in the automotive cockpit, where the number of instruments and functions directly accessible to the driver has kept rising steadily over the past years.

Introducing more content in the car has increased the complexity of UIs, forcing both OEMs and suppliers to think carefully about their development process. Insights on consumer needs and fears become evermore crucial to HMI designers. Car companies are starting to think more and more like electronics and high tech companies.

Automotive HMI design has become the ultimate tool for brand differentiation for all automotive segments. The car is moving towards a ‘smartphone on wheels’.


21 August, 2018
23 August, 2018
Event Category:
Event Tags:


Automotive IQ


Sheraton Ann Arbor Hotel
3200 Boardwalk Street
Ann Arbor, MI 48104 United States
+ Google Map